Episode 7

Lisa Gerber of The Gear Show

In episode seven of Podcaster Stories, I sit down with Lisa Gerber, owner of Big Leap Creative and host of The Gear Show.

After making her name as a communications pro and marketer, Lisa decided she wanted to attract more clients in the space - outdoor lifestyle - she was interested most in, and The Gear Show was born.

Talking with the people behind her favourite brands and companies, The Gear Show pivoted somewhat after 10 episodes, to feature more on the people behind the corporate front.

Topics up for discussion this week include:

  • How the loss of clients and talking to friends led to the show idea
  • How she started the show talking about gear before pivoting
  • Why she pivoted to more personal stories behind the gear heads
  • How she makes her guests feel comfortable
  • Why researching guests makes for a richer experience
  • Why Howard Stern's interview technique is what she aims for
  • The interviews that have had the most impact on her
  • Why new podcasters should just start and not overthink things
  • How she won her school's award for a foreign language

Settle back for a fun, engaging chat about following your dreams, and why you should never be afraid to change even when something has been going for a while.

Connect with Lisa:

Contact me: danny@podcasterstories.com

My equipment:

Recommended resources:



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Transcript
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Hi and welcome to Podcaster Stories he made sure we

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will have a conversation with podcasts that across all mediums

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and share their story and what motivates them, why they

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started to show up as a group to show up

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and more, but also to talk about the personal life

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and some of the things have happened that made them

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the person in the afternoon. And now here's your host

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Danny Brown. Hi guys. Welcome to another episode of Podcaster

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Stories the show that goes behind the scenes of your

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favorite podcast and get to know all the people buying

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devices this week. I've got a guest Lisa Gerber who

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I think I've probably known for about 10 years, maybe

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a little bit longer. And similarly, most of my elegance

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and the timer.

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So it's a lot of people I've met through social

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media and then physically, if, you know, either as a

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work or personally, et cetera, and this is one of

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these fine folks that I've known for a long time

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and, you know, luckily to meet in person. So, Lisa,

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thank you for coming on the show. How about telling

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us a little bit about yourself and your podcast?

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Sure. My name Well. I was going to say my

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name, but I guess, you know, my name and I

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work and live here from Sandpoint, Idaho. I have Big

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Leap Creative so I help businesses do a better job

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of telling their story to make an emotional connection. And

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I have a podcast called The Gear Show, which I

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started. I didn't even know, four years ago. I'd been

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on a little bit of a hiatus the past couple

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of months, but I started it to actually get into

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a market that I've always been very interested in and

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haven't been able to break into.

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And that is the outdoor lifestyle market, which is funny

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because it's something that I love and live. And it

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was how I started my business. Big Leap Creative as

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a mountain lifestyle communications company and the clients that came

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to me, weren't those target clients. So I thought, how

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can I do this? So I launched this podcast in

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that I was going to ask about that.

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'cause obviously you work in marketing and communications and that's,

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I think that's how we met or one of the

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ways that we met anyway, but you are sure, as

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you mentioned is not about Mark and it's about the

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outdoor lifestyle and you know, I've, I always tell you,

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I'm not a jealous of where you are and your

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husband and you are on like this mountain area with

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a lot of snow skiing in it, et cetera. But

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what makes you decide to, to go on a, you

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know, I have a podcast that wasn't about marketing, Percy

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Big go the direction of the outdoor lifestyle. Was it

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just like a natural progression of the life that you're

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living with your husband? Or was it something more different?

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It was a few things.

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First of all, I'm the fall, the few months leading

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up to that, I had had sort of this perfect

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storm of three really large clients. We finished up their

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engagement essentially for a variety of reasons. I had three

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large clients and at, in the same quarter, basically, and

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my revenue plummeted being a one person show that was,

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you know, those are the ups and downs that we

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experience, right? So I had a little extra time on

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my hands and it was right after the new year,

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that was actually new year's weekend. And I had a

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whole bunch of friends visiting for me to go skiing

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for new year's weekend and how the two of my

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friends were in the front hall.

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And they were just, non-stop talking about Gear they were

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talking about the ski bindings. I could just hear them

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in the other room, like going back and forth, just

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like geeking out. And I'm just rolling my eyes, write

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like, well, these guys are ever shut up. All they

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talk about the ski is the bindings, the boots, the

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poles, everything. And then that's kind of when the idea

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started to formulate, like there's no end to the number

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of conversations you can have about Gear right. So that's

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how it started. And then it evolved. So at that

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moment, I decided I wanted to launch a show called

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the Gear show and it would be a specifically about

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Gear.

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And I actually had, one of my friends was the

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guest for my first three episodes. Hence why I started

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getting into, and I did, I dunno, six, 10, or

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maybe even 15 episodes specific to Gear. But I found

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that the idea was that all of these Gear companies,

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you were just talking about Gear, So eventually someone's going

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to want to hire me, or maybe they're going to

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want to sponsor the podcast. I don't know what's going

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to happen with it. Its just, its about something that

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I love and I'm learning so much, so who cares?

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What's going to happen? Let's just do it. But after

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I got into it more and more, I realized that

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what was really interesting was the stories behind these people.

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And that was way more fascinating to me. So it

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evolved and I kept the name of the same and

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I had just decided that instead of it being about

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Gear now we're gearing up mentally and physically for our

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next big leap. It was kind of my line. And

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then I could talk and get the stories behind the

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entrepreneurs and the outdoor lifestyle business entrepreneurs. I've spoken with

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Olympic gold medalists and like the founder of Big Agnes,

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they made the tents and the sleeping pads and fly

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low gear and I've had to have all these amazing

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conversations and really learn how they started their businesses and

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how they grow up.

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And they, like, you mentioned, it ties in, you mentioned,

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it said, you know, get on up. I love the

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fact that you mentioned is given up to the next

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big Leap because that talks to both of the brands

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that you run in, essentially a Big Leap Creative and

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The Gear, you know, the The Gear shop, which I

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don't know if you've made that deliberately or is that

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just, you know, set and I'm going to miss this

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word up again. And I did for Bob retired as

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a chat with the other week though. Serendipitously that's the

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word? Yeah. Did you fall into that? Natural and I'm

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not even going to try that word again. Are, was

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it just, you know, what is that something that you

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thought, you know, getting a big leap plus tied the

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two together in and make them both a part of

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the, at the same offering that you thank you.

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It was definitely by design because the whole idea was

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I wanted to grow my business in some way, but

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I also wanted to do this because I love it.

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So how does this tie in? I wanted it to

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tie into my business in some way. And when I

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have evolved, going away from talking about Gear to talking

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about gearing up, I actually did think about renaming the

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podcast. And I really actually thought about renaming it to

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Big Lee per take a big Leap, but decided not

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to. And who knows? I might still anyway to answer

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your question, it was by design and since I had

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evolved and I know a lot of people were saying

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why don't listen to it because I'm not an outdoor

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person are I'm not interested in Gear or whatever.

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So I wanted them to understand that this is not

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about Gear anymore. Its about gearing up for your, you

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know, mentally and physically a, you know, we've talked about

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meditation and we've talked about, Oh, Oh, a bunch of

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different, you know, what to put in your backpack for

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a summer weekend, camping trip, that kind of thing.

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And I think just to your point, I mean, I

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know you've mentioned some of the names at you bounced

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off that, you know, a possible rename at a possible

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rebrand in the take a big a leap. What? I'm

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not sure if they, if this was like a North

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American or sorry, a a U K a euphemism or

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something that I'm going to use, but take her on

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at home. And if you had that before,

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Oh that's like take, take off kind of like that.

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Yeah. You just get lots of you as I was

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a bit, I was a movie thinking yeah, take a,

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take a leap of faith.

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There is, is that when you do come up with

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a name you want to kind of get some cross-cultural

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input?

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Oh for sure. Yeah. Especially, you know, because I, here

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in Canada it's were very, I likened Why I'm from

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the UK originally and obviously, but I find that Canadian

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culture that is very similar to the UK ones. So

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I love the slang it's similar, but then I still

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get lost. When I talk about pants has been underwear

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and then pants in North America is obviously you chose

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or your genes or something. So a lot of things

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like that, I still get shipped.

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I never heard that pants were considered underwear in the

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UK lexicon. I did not know that.

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Yeah, yeah, exactly. What we were speaking to a guy

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Mark Asquith who say, who runs a captivate captivate FMB

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platform among so many other things and he's in the

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UK. And he was telling me a story pre show

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about when he was caught with his pants, Darren. And

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I just thought that was hilarious because they know what

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he meant by it. So I can, if, if this

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was, you know, distributed to North America or whatever, it'll

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be a totally different conversation and vice. So that, and

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that's what I want to ask you though, because I'd

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been to listen to your show and you, as you

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mentioned, it's called The Gear Show, but it's more about

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the people behind the Gear of the people and, and

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their personal stories.

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So as a, as a host, how do you make

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these people that, you know, that run these big companies

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are run the, you know, founded on our call or,

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and, or on the brands that you use, et cetera,

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how do you make them feel comfortable enough to open

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up what could be potentially, you know, difficult topics to

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open up at a time in your life that maybe

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wasn't so good for them.

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Interesting. I just try to connect with them from the

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very beginning. You know, I don't know that I consciously

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think about it that way, which is why I'm trying.

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So I think that it's just important to be really

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conversational. And I think people are really willing to do

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that. I think that they are just really willing to

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talk about things if they feel like they in a

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comfortable and safe place. And I just haven't had that.

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I haven't ran up against someone who is not really

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willing And and it's not like we get really, really

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personal, but they do like to share. And, and, and

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that's, I think what you're getting at is I'd like

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to find like that pivotal moment where someone has just

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like, maybe hit the bottom of a rock bottom that

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help them to change something or change their life or

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their business or whatever it is.

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And I think once people get past it, I think

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that they are willing to talk about it as long

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as you can really just, you know, sort of ease

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into it.

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That's a podcast or is there like a advice that

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you would give as a host for? So for someone

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who wanted to do something similar, for example, and wanted

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to speak to the people they admire and have them

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in the show, or do you sort of not sure

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that relationship for a set amount of time are on

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a certain way as opposed to having them come on

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cold, if you like, and then hopefully what you want

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your process of, of ease in a guest.

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A great question. I actually, at one time I tried

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having a pre-conversation with someone and I found that it

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was way better than the actual recording. And that really

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bummed me out because I didn't record the pre-conversation and

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it just felt too candy. And, and I knew some

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answers from earlier that I wanted to pull out that

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I wasn't able to. So I decided at that moment,

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I wasn't gonna do that anymore, that I really liked

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having these cold conversations, but I do a ton of

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research, so I would dig it. The other thing is

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I always send a pre questionnaire with four pretty high-level

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questions and I sort of, I let the guests know

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the more time you spend on these questions, the better

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I am going to be able to, the better the

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episode will turn out.

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Basically sometimes I would just get like these one sentence

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responses and they just really weren't helpful at all. So

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I would ask four broad questions, none of which are

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actually questions that I would ask on the podcast, but

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it just gave me the background that I needed. So

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for example, what is your proudest accomplishment or, you know,

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I wish I could, that was one of them. What

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is your greatest regret? Always the answer to that was

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I have no regrets. I've always heard it from that

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program. So I had to change that question and those

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kinds of things, and then it, it brings out so

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much backstory on these people. So that then I am

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able to ask questions that kind of lead into those

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stories.

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So I loved when I started doing that, that helped

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me and my research because if a person didn't have

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a lot, you know, Googling them, didn't turn up a

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lot then, and then having this kind of richer context

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help me. But I would also do as much as

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I can, you know, on YouTube and just learn as

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much about that person. One person who really influenced me

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in the interviewing piece of it, which is really the

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biggest part of this whole thing, right. Is being able

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to do a great interview. And I love Howard Stern

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and his interview capabilities. So I listened to him, I

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actually read his most recent book and I just think

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to myself, how would Howard Stern asked this question or

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what would he say right now, if you listen to

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some of his, like when he asks, like I'm Chris

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Martin from Coldplay amazing interview.

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And he was asking questions that are in the back

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of my, you know, Oh, I'm curious. And then all

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of a sudden Howard Stern will ask that question. And

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I'm like, Oh, it's so good. I want to know

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the creative process behind how we came up with a,

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you know, that song, etc. So that was kind of,

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I've put myself in his shoes.

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And I think I have a lot of it comes

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down to, he loves a lot of admiration or respect

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for your, your topic. You're, you know, the person you're

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speaking with otherwise, its it's just another job, but it's

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just another review. It's just another conversation

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Always came from a selfish place. So I am actually

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very curious about how, you know, Dan Abrams started fly

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low gear and how, you know, you ran up to

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his credit cards, a huge amount and what kind of

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that must have caused so much anxiety. So when you

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actually have that curiosity yourself, then you know that others

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also your not the only one. So it really, it

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definitely comes from a place of selfishness

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Too, to your point that it comes up, you know,

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from a place of self as a nation and you

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get it to the stage where you guests are comfortable

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and the, they tell you because of that, they tell

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you are open up a little bit more than a

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male, I would say podcast or X or podcast or

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Why et cetera. How has it been an episode before

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picking favorites or anything? Cause I know that's, you know,

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not something you would want to do, but how has

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it been an episode that stuck with you or resonated

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with you the most?

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I would say there are a couple and I'm like,

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that's such a great question. And the theme as I'm

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thinking of a few of them or are usually the

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ones that I didn't expect and they are the ones

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who gave a really authentic answers, I've spoken to others.

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I'm like Olympic gold medalist, for example, who are really

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media savvy. And their response is always felt very, you

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know, canned or a scripted or to be honest, they

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have done these interviews on, you know, I try to

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ask unique questions, but the ones who really wanted to

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share verbally. Great. And so I'll go back to Dan

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Abrams, a fly low gear and also Tahoe trail bar

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founder.

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That episode was amazing. I felt like I just learned

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so many things from what he did and from his,

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you know, he was really willing to share some mistakes

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that he made and how he learned from them. And

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it was, I thought those were a specially good episodes

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because of that.

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Yeah. And then, like I said, it's because people aren't

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just, you know, looking at the, the questions that you

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sent over previously and they already had the PR other

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agent's head on and they'll get it approved or whatever.

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Don't know if that's simple. You sure. It sounds are

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not the same for me, but I just get people

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in here. Like you, they are just happy to, you

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know, I'm going to come out and desperate. I want

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to cut it up. You know, what that meant that

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piece was getting at is, I mean, obviously you have

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been a big podcasts for a while now and you've

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you mentioned how much stand and has interviewed in style.

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And you know, I know what are the shows that

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you have and the, the topics you speak about it,

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you know, you have that relaxed monitor that people are

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looking into open up, just come back to the question

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where we are on a topic.

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We spoke out a lot about how you evolved style

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or what processed podcasts we could go through to, you

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know, emulate it. Isn't a piece of advice that you

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would have for either new podcasts. There are people that

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enjoy the show. And so, you know what, I want

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to try something like that.

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I would say to start to just start and not

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overthink things. A lot of, I mean, I think the

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tendency is to try to plan out and to think

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so term and to get caught in getting the perfect

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podcast graphic, the perfect name, the perfect description. And like

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I said, I mean, I evolved after, you know, even

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six or 10 episodes because I just felt like, you

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know what, I just want to go on this direction

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right now. So I think a lot of people don't

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get started because they want to get at just right

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from the beginning. And I say it just start and

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allow it to iterate and evolve from there.

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No, that's great advice. I mean that, that takes it

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back to you, I guess anything in life almost, you

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know, and if you want to be a great salesperson,

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you are going to start selling crappy products and for

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a crappy pay and eventually we will learn your trade.

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And like you said, it's what, you know, been having

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the ability to pivot and a no know, get to

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the place where you are really comfortable and you're really

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passionate about. So yes, I know it started.

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And on that note I started with just people. I

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knew like my friend who was visiting, I mean he

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is a ma a ski Mountaineer. So he was very

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knowledgeable in the field, but I just started where my

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comfort level was. And I started talking to friends and

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local professionals and then I started to build it from

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there. And, and so to your point, that allowed me

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to kind of get my comfort level. And then I,

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I upped it from there. And then I just couldn't

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believe like the caliber of guests that I was able

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to get. And then once you get those guests, you

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can use their name to say, Oh, I've had, you

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know, so-and-so and so-and-so on my podcast when you're pitching

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to, to others who haven't heard of your show.

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If you can imagine someone hadn't heard of my show,

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like kidding,

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I know a shock and horror, how dare people. So

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just to swing around a little bit for people that

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don't know, if you're having, you know, listened to the

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Your show yet, and you have to find You what

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is something that even for people like myself that know

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you reasonably well, what are some things that would surprise

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me that they don't currently know?

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It would be kind of an open book. So I'm

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trying to think one of the

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Things I am most proud about,

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And it was very little known is that I, when

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I graduated college, I won the award for most academic

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achievement in a foreign language for French. I was a

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French major and I had no idea that I was

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even a contender or I was going to win this

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award. My, my, my, my advisor was, you know, made

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sure that I was coming to the awards dinner, which

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I wasn't even going to go to anyway. So that's

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my little known thing because it's not really something that

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I can use in my world these days. And I

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think it's awesome.

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Yes. And, and how did that come about? Did you

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tell? Yeah, I started taking French when I was in

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fifth grade. I love,

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I have French. I still love French. I love the

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country, France. I love everything about it. And M when

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I was in 10th grade, I was practicing for my

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French monologue. So we were actually driving to go skiing

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with my family. I'm in the back seat. My dad

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is driving to go skiing and I'm practicing in the

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back seat, my French, a monologue for that Monday at

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my dad, because he goes, you should, you should go

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to France some time. And it never even occurred to

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me to go to France. I don't know why it

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just didn't. And I got all excited and I said,

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well, there's actually a summer exchange program this summer. And

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so that when not in the summer, I was 16.

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I went, I spent the summer there and ever since

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I've been going back and forth, in fact, my family

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from when I was 16, my French sister quote-unquote we,

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I celebrated my 50th birthday with her in Paris, a

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gorgeous restaurant. So, yeah.

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Oh, that's awesome. Yes. And is that where your love

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of French wine came from? Or did you have that

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before you turned 16?

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50 Danny

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And I said 60. So I was going back to

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your school. You said 60. I don't find like at

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the little more relaxed, but the age of when you,

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you know, the kids can start to get to like

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a lot of SIPI way in it, you know, and

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I think that's a good way to take it and

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it keeps that sort of mystery out of it. And

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I think avoid a lot of issues later on.

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Yeah. I don't think they have the problems that we,

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that we do here with kids. The younger kids are

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getting drunk and partying. I mean, I know that they

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do their butt here. You know, they're much more adult

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about it over there than here, because it's introduced to

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you at a much younger age and it's not. So

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like you said, it's not like this really Oh, you

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know, forbidden thing. So I think I started drinking wine

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a little bit then I dunno, I didn't really, I

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worked in the restaurant business in the nineties and that's

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when I really developed my pallet for a wine.

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That's a good place to do that, to discover it.

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So at least they have, for people that haven't found

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on your show up, or if they're interested in learning

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more either about your marketing, you know, services or your

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podcast or the, the, the, the, the people behind the

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podcast and the kind of Gear, and, and you're out

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doing 11 because your husband's or a realtor in as

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well. So you, you know, even, or anything like that,

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where, where does the best place for people to find

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you online?

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People can find me at Big Leap Creative dot com.

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You'll see the podcast is on a tab there it's

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also the Gear show.com, which are just directly to the

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podcast tab on that website. They can learn all about

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me and my business and the podcast. I am most

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active on Instagram at Lisa Gerber. And my podcast is

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on, should be on all podcast channels, your favorite place,

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listen. And then I would love to hear from people

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and happy to know what they think and guest ideas

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and all that kind of thing. I have been have

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been on hold for a few months, but I'm, I'm

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putting together a new season and getting ready to do

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some, some new episodes very soon.

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Awesome. I'll be sure to drop the, the links to

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all these places and the show notes, to make sure

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that you check out the show notes on your listening

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to the shop. So really appreciate you coming on to

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the Lisa. And it was nice to catch up. As

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we mentioned in a pre-show definitely once this whole craziness

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with the virus is over or back to some form

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of normality. I think a road trips in order to

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come out your way with a family in, and just

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having an amazing, I would love that I would love

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to meet Jackie and the kids. I feel like I

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know them so well. I'm sure the kids are going

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to be suing me for them and, you know, in

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Paris and photographs and putting them on Facebook. But I

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know that that's something that I will feel with in

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10 years time or so, hopefully this has been on

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another episode of podcasts.

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The stories as mentioned, we'll drop out all the details

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about what Lisa and the shownotes. So please do checks

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out to find out what she's saying in the online

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and check on her podcast, app and website. Uhm, if

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you enjoy this episode and makes sure you subscribe on

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your favorite podcast app to get the latest show when

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it's released and you can find either all webisodes at

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Podcaster Stories dot com or on your favorite apps, either

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at Apple podcasts, Spotify, Google podcast, and more until the

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next time guys take care and we'll speak soon. You've

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been listening to Podcaster Stories if you enjoy this week's

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show, be sure to subscribe. So you don't miss an

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episode and feel free to live a review on iTunes

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to help on the train, to show it to, and

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we'll show you the next time on Podcaster Stories.

About the Podcast

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Podcaster Stories
We listen to our favourite podcasts, but don’t always get to know the stories of the people behind these voices. Podcaster Stories looks to change that.

About your host

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Danny Brown

Danny Brown is the host of One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. He's also hosted, and co-hosted, several other podcasts - if you called him a serial podcaster, you wouldn't be wrong! He's been in the podcasting space for over 10 years, and has the scars to prove it.

He's the Head of Podcaster Support and Experience at Captivate.fm, the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster.

He lives in beautiful Muskoka, Ontario, Canada with his wife and two kids, where he spends winters in front of a cozy fire and summers by the lake. Well, when he finds time away from podcasting, of course...